Here I have several tips on how you can implement email marketing best practices. Email marketing is super important and every brand should be investing in some form of email marketing.
Tip #1 is to build targeted lists. Don’t ever broadcast an email message out to a broad list. You want to have very targeted lists of people who have opted in indicating they want your content. If you don’t,you are going to have super high unsubscribe rates and a high spam rate. You will definitely run into problems if you don’t build targeted email lists. So be sure you are building highly targeted email lists of people that are interested in seeing or want to see your content. If you do this,you will have a lower unsubscribe rate and a lower spam rate which will increase the efficiency of your email campaign overall.
Tip #2 is to automate your email marketing. Really think about your drip campaigns in advance. Who are you going to send to and what are you going to send? In other words,the type of content you send to potential customers and leads is going to be different than the type of content you send to your actual customers. Also,think about general campaigns like what are you going to send on the holidays or maybe you are going to send some relevant emails on your customer’s birthdays. What are the promotions you are going to run for the year? You can think about all this stuff in advance,lay that content strategy and that email strategy ahead of time so that it’s automated.
If you need to decide on a good autoresonder or email marketing platform,check out my post here. There you will find out if Aweber is a good fit for your type of business or not. If it’s not,you can learn about alternative email marketing systems you can use.
Tip #3 is to personalize. Email marketing platforms like the one I mentioned above has ways of basically dynamically inserting names and other information into the emails. This adds a level of personalization. So you are going to want to do something like this with your emails because it’s going to do things like increase your opening rate,increase your click through rate and just increase your overall results for the better. Even just by inserting somebody’s name,it’s going to make it more personal for them and make them feel more comfortable with the content. You can do that with most email software programs or autoresponders and also if you connect it to a more robust CRM. A CRM is even more powerful and gives you even more information that you can use to insert into the content of your emails.
There you have it,3 good tips and best practices for getting started with email marketing. If you haven’t integrated email marketing with your other online marketing practices,it’s about time you do. And as you do this,just remember to build targeted lists,automate your email marketing and personalize your messages as much as you can.